Tend your garden

Have you considered looking at social media as a garden? You can’t expect to harvest immediately after putting out a few seeds. It might feel like a waste of time…

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Photoshoot! Over the moon happy!

My first “professional” photo shoot was a disaster. Yes, the pictures looked crisp, and the lighting was even. But I looked stiff and tense! A few years later, I tried…

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Sketches against pollution

I’m excited to share a powerful visual campaign making waves in the fight against plastic pollution. Meet Jennifer Timrott, a VisualMinds member living on Germany’s northern coast. Her passion project…

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I painted a table in the forest!

Holiday in Sweden First we spent a week in the family’s holiday house in the Swedish forests. We went for long walks in the rain, collected mushrooms and did some…

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My story in 4 logos

Ever feel stuck with your brand? Here’s a secret: It’s okay to change! As a brand designer, I’ve always preached consistency. But you know what? For solopreneurs like us, flexibility…

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Visual Minds Model

Coaches often grapple with the concept of niching. The fear of limiting oneself can be paralyzing, yet the benefits of focus are undeniable. The Visual Minds Model offers a solution…

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Big-Picture your message

Less is more. And leads to more and more If you want to create effective social media posts, it helps to have a plan. What I notice again and again…

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Why do people buy something?

Do you have to solve a burning need with your services? Louis Grenier talks about the “bleeding neck problem”. Here is a case study with one subject – me:  About…

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From strength to strength

From creator to communicator For years, I focused solely on creation, believing my work would speak for itself. I strongly identified as a creator, relying on what Arthur C. Brooks…

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Am I neurodivergent? Are you?

Am I neurodivergent? Are you? I had a coffee conversation with a fellow entrepreneur, who is “neurodivergent. He talks about it openly on his website. He is also multi-talented, interested in…

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Cooking your special sauce for your brand

Are you struggling with finding your niche? Instead of boxing yourself into a niche, try creating a thing.  A thing could be a service that you can show, promote, and sell.…

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Where are your customers? And where should they be?

Do you have a clear roadmap for your customers to reach their desired outcome? If not, why not draw it out? We did just that in our last Visual Minds…

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Do some skill digging!

  What’s your almost-forgotten-because-it’s-so-ingrained superpower? It might help with your positioning! Because in your business, you want to show off your uniqueness. There are countless wellness coaches, graphic designers, and…

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Selling yourself short?

Hello, I just got an email from a Visual Minds participant: “You need to convey the amount of personal coaching members get from you. This is powerful stuff! Visual Minds…

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What not to draw for business

Do you have a creative urge and want to use sketches in your business? Yay! But. If you post drawings of landscapes, coffee cups, or your scary-cute dolls, people will…

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ChatGPT helps me draw

Sometimes I use ChatGPT to generate reference images for my illustrations. In this case, it wasn’t very helpful. Here is an excerpt from our conversation: Ingrid Can he go much…

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Creating in public

Are you good enough to pursue [insert whatever you want to do]? Probably not. I wasn’t when I started posting drawings on social media. But I knew I wanted to…

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Your Superpower (not what you think)

The way I define “superpower” is maybe different from the norm. It is NOT superhuman strength and perfection. Possibly, it is quite the opposite. It is to be utterly human…

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The problem with truth (it’s complicated…)

Here is maybe the biggest obstacle to clarifying your message: You want to tell the truth. “What I do is complicated! There are many layers to my process! Plus, I’m…

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Creative compass

Do you have a framework for your business? Here is an idea to get you started. Ask yourself: What two worlds are you bridging with your business?  Identify your main…

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